The Importance of Protecting Your IP in Motorsport

What makes a race car go faster? Is it the engine? In part. Is it the transmission? Can be. Is it the wheels, the aerodynamics, the materials? Well, yes. It is all those things, and much else besides.

But what do they all have in common? The answer to this is that they are all the product of research and development (R&D).

Operating within a framework of race rules, it is the innovation behind the new parts and configurations that drives a car to success on the track. This is the intellectual property (IP) that sets the most successful teams apart from the pack.

The same can be said of almost any business, even those away from the motorsport sector: R&D and IP are the driving force behind any business that enjoys long-term success.

Which is why we at IP-A have developed a unique method both of protecting and capitalising the R&D you have commercialised, turning it into an intangible asset on the balance sheet.

By doing so, your company can leverage access to new finance, improving not only its balance sheet but also its ability to harness future growth.

IP can be created not only from your technical and technological developments but also from your brand identity. And the best, most efficient and cost effective way to truly protect it is by recognising it as an intangible asset on the balance sheet.

In the knowledge economy of today, these now account for 70% of the overall balance-sheet value in the UK, subordinating tangible fixed assets such as land and buildings into a much smaller fraction of business property.

Which is why IP-A has been created to service the private sector’s need to capitalise and protect these new assets, as Kevin Auchoybur, co-founder and managing director of IP-A, explains.

“We are at an inflection point for the UK economy,” he said. “That is why have taken advantage of international accounting standards and developing legislation to deliver a vital service that is currently underserved: the creation of protectable intangible assets.

“To do this we have brought together an expert team with decades of experience in R&D analysis, asset valuation and corporate consultancy.

“We firmly believe that by adding independently and robustly validated balance-sheet value, this can be a material driver for growth across the UK private sector.”

IP-A will be focused on R&D-rich, small and mid-market growth companies in the UK to support them with their asset development and protection. By capitalising assets on the balance sheet, they will also gain access to new avenues to raise finance.

If your company would like to explore what IP it might hold, and how to protect it, contact us on the number below and we will be back in touch to arrange a consultation.

0333 344 4026